Brewing Something New? Try Mushroom Coffee

Interest in mushroom coffee just doesn’t seem to stop. A Google search for ‘mushroom coffee’ returns 164 million results, and that’s expected to grow by 74,000 searches a month.

Some search results promise to boost the functional properties of a cup of coffee. Other results promise to alleviate the common pitfalls associated with caffeine without sacrificing the ritual of making coffee.

Whatever your goal: mushroom coffee presents a notable opportunity for growth in the food and beverage market.

Building An Adaptogenic Brew

Blendable with other ingredients, mushroom powder compliments the flavour and texture profile of almost every hot beverage mix. Mushroom powders enhance the flavor profile of cacao, chicory, and yerba maté. They also complement the superfood profile of ingredients like ashwagandha and turmeric.

Chaga, Lion’s Mane, Cordyceps, and Reishi are among the most sought after functional mushrooms for use in coffee alternatives. According to market research, 29% of coffee alternative products contain Chaga. This mushroom is thought to offer a similar taste profile to coffee. 25% of coffee alternatives contain Cordyceps, a mushroom that provides a crash-free alternative to caffeine. This mushroom boosts energy and focus like coffee, but without the stimulation and crash of caffeine.

Creating a New Coffee Profile

For those brands looking to boost their adaptogenic profile without giving up caffeine, mushroom powders are the perfect companion to coffee. In fact, 74% of mushroom coffees also include caffeine.

Curious about creating a half-caf blend? Cordyceps and chaga can add an extra energy boost while minimizing the symptoms of caffeine withdrawal.

Myzel’s Favorite Mushrooms for Coffee

From Chaga to Cordyceps, and Lion’s Mane to Reishi – Myzel grows the mushroom varieties commonly used in hot beverages. Best of all: our mushrooms are grown right here in Canada.

Here’s a list of our favourites, including tasting notes:

Chaga

Boosts energy and focus. Great texture and earthy flavor profile ideal for both coffee alternatives and mushroom coffees.

Cordyceps

Boosts energy and focus. Great texture and earthy flavour profile ideal for both coffee alternatives and mushroom coffees.

Lion's Mane

Enhances focus, mental performance and nerve regeneration. Mild and sweet flavor profile that easily mixes with other mushroom powders or complimentary ingredients.

Reishi

Strengthens immunity and reduces inflammation. Great companion to coffee, with a slightly mealy texture and slightly bitter flavor profile.

Turkey Tail

Stimulates digestive health and carries anti-tumour properties. Easy-to-blend powder with a bitter, coffee-like flavor profile.

Ready to Formulate Your Coffee Blend?

Myzel offers complimentary 50 gram samples of mushroom powders to help you create your unique coffee formulation. Ready to get started?

Submit the sample request form to initiate your sample order. Our sales team will follow-up within 24 hours to obtain shipping details. Please note all our samples are grown in and shipped from Canada.

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